Fentimans has a unique botanical brewing process that takes at least 7 days to perfect. So we decided to make a 7-day-long online film to show it off. In a world first,
the 7-day film was shot in a single take with a few whispered prayers to the weather gods and whoever stops cameras overheating and breaking down.
VOD directed consumers to the film, and a competition mechanic was
included to encourage engagement. The campaign was also supported by OOH
